Helping a growing retail tech company expand and refine their brand.
Client
fabric
Services
Brand Identity
Interactive
Collateral
Illustration
A Seamless Upgrade
fabric has set out to transform the customer experience for retailers with a groundbreaking AI-powered order management system (OMS). Combining years of experience with major global platforms, fabric knows exactly what retailers need to provide seamless fulfillment and scale their operations. fabric tasked Measure with expanding and refining their existing branding to more fully tell their story. Our work began by revamping fabric’s web experience and defining a cohesive visual vocabulary to use across all of their communications.
A streamlined experience
To help tell their story and highlight the revolutionary nature of their products, we created a visually engaging web experience that brings fabric’s mostly invisible processes to life. New visuals help retailers immediately relate to product features and quickly understand their impact. Visit the site.
Making complexity accessible
fabric’s core mission is to make an impossibly complicated process into an effortless endeavor for its customers. We developed a visual system that layers snapshots of interconnected background actions, consumer touchpoints, and retailer controls to quickly convey how fabric simplifies these complex relationships and yields consumer satisfaction.
An inclusive body of data
A key concern of fabric’s marketing team is making a topic that is a major pain point for retailers approachable and even fun in collateral and on social media. Through the bold use of pattern, type and color, we’ve created a library of support materials that are fun and engaging without straying from the essence of the brand.
