A new image for a pioneer in sustainable presentations and packaging.
Client
Corporate Image
Services
Brand Identity
Collateral
Art Direction
From the ground up
Corporate Image has long been a leader in sustainable presentation binders and packaging, championing the cause decades ahead of the industry or consumer demand. On the eve of its 40th anniversary, Corporate Image embarked on a major brand strategy realignment and engaged Measure to elevate its visual branding to meet the challenge. We proposed a ground-up rebrand to help propel Corporate Image from manufacturing partner to trusted brand partner.
Honoring the legacy, embracing the future
Previous incarnations of the identity had focused on Corporate Image’s core product offering of binders. To continue that tradition while also conveying the company’s new focus on luxury packaging, Measure developed a bold angular mark that is a stylization of both an open binder and the corner of a box. The precise angles reinforce Corporate Image’s commitment to craft and an emphasis on the word “image” conveys the company’s role as a trusted brand partner.
Clean, bold and bright
A key goal of the rebrand was to develop a visual system that remains cohesive and recognizable even as a backdrop to the company’s own visually diverse products. The result is a clean system featuring bold type and a large palette of vibrant colors that allow the brand to adapt to its context rather than fight it. Color use is extremely flexible and can be used functionally to organize content or aesthetically to add playfulness to the brand.
Look great, work harder
We put the new visual system to work across a broad range of correspondence and product samples. Our goal was to create a system of collateral where every piece is not only a consistent touchpoint for the brand, with immediately identifiable colors and messaging, but also a functional sales tool, demonstrating and listing key capabilities. This strategy reduces Corporate Image’s dependence on client samples and increases their brand awareness among prospective customers.
