A sweeping change to amplify Dasera's brand and web presence in tandem with Yellowstone, their first major platform release
Client
Dasera
Services
Brand Identity
Interactive
Motion
Illustration
Building a strong foundation
As Dasera, a cloud data-in-use security SaaS start-up in San Francisco, began to build traction in the industry with a growing customer base and partnerships, they recognized the need to raise the bar with their branding to continue to grow and attract more funding. Measure created a new identity for Dasera as well as a feature-filled enterprise level website, rolled out with their first major product update, Yellowstone.
Designed to engage users
Measure helped Dasera build several rich features into the site to engage potential partners and investors and drive prospects toward demo requests. Among these features is a Risk Calculator that dynamically calculates a user's data-in-use risk score and five other metrics based on a set of questions they answer, providing a potential annual cost of insider breaches to businesses.
