Brand launch campaign that contrasts technical prowess with pithy wit









project overview

Introducing the new face of Adswerve

When one of Google's top partners and marketing platform providers merges with a leading data analytics company, you need to make a bold announcement. Measure helped Adswerve create a unique and memorable campaign centered around their new brand mascot, Thales, to deliver the good news with personality and pithy wit. From a brochure announcing the merger and new branding to social media and marketing collateral, we built a launch campaign that demonstrates Adswerve's powerful capabilities with moments of memorable humor to contrast their technical proficiency in unleashing the power of data and media. Meet Thales, the new face of the new Adswerve.

Adswerve combo 2
Adswerve icons
Adswerve brochure 01
Adswerve brochure 02
Adswerve brochure 03
Adswerve brochure 04
Adswerve fistbump
Adswerve thales
Adswerve cityscape
Adswerve sheets
Adswerve banners
Adswerve email 01
Adswerve email 02
Adswerve email 03
Adswerve email 04