Going All In with event branding and collateral for ADAI's 61st Annual Design Exhibition


Art Directors Association of Iowa (ADAI)


Brand Identity





Project Overview

Are you all in?

For the Art Directors Association of Iowa's 61st Design Exhibition, we asked our fellow designers if they were, "all in?" Skills, tools, sweat, late nights, passion, paper cuts, pixels, brainstorms, research, eye strain, math, caffeine, confidence, psychology, showmanship, and unparalleled creativity—it's all in great design. The call for entries poster was delivered in variable printed envelopes with custom stamps. Best of Show and Best of Category winners received custom acrylic awards.

Adai envelopes
Adai 61 stamps
Adai envelope 1
Adai envelope 2
Adai envelope 3

Go big or go home

In an age of spam and junk mail, it’s hard to find a medium that's hard to ignore. For the call for entries, a giant poster emerging from a small—but enticing—envelope makes for both a dramatic entrance and a long residency in designers’ offices.

Adai poster xxxl red
Adai poster double back
Adai poster double front

custom awards

An award worth winning

Design firms are notorious for downplaying the importance of their industry accolades, some going as far as displaying them above toilets or throwing them in bins. We couldn’t help but wonder if that’s because so often the awards themselves aren’t well designed? We worked with local companies to produce fully custom printed acrylic trophies more suited to the boardroom than the bathroom.

Adai awards
Adai show door poster