An electrifying brand and website for a Los Angeles car service with a unique twist




Brand Identity





Project Overview

Sustainable in style

Motev, a startup Los Angeles area car service with an all-Tesla fleet, proves that luxury and sustainability are not mutually exclusive concepts. When Morgan Freeman and his personal chauffeur of over 20 years collaborated to take their startup from a great idea to a functioning business, they came to Measure to brand their venture. To tell the story of Motev's vibrant and unique brand, we developed a crisp identity that pairs the electric nature of the Tesla with modern luxury. Backed by extensive research, we helped position Motev as the go-to black car service for environmentally conscious customers who demand quality service and a luxurious experience. Measure wrote, designed and developed a responsive website and booking system and helped ensure the brand was reinforced across details from stationery to cufflinks to floor mats and machined vehicle badges.

Motev logo 2
Motev logo 3
Motev logo 4
Motev stationery 1
Motev stationery 4
Motev stationery 5
Motev skyline
Motev badge
Motev web home
Motev web fleet
Motev book
Motev contact
Motev mobile