Bold design for a bold brand, bold personalities and a bold production schedule

Client

Taste of Home

Services

Editorial Design

Photo Art Direction

Illustration

Imaging

Project Overview

Masterfully done

Partnering with Taste of Home and Reville, we brought the bold flavors of MasterChef, one of the world's leading reality TV series, to the home cook across the country. With over 70 recipes from the show's second season and exclusive interviews with judges Gordon Ramsay, Joe Bastianich and Graham Elliot, the magazine inspires great food and culinary confidence. Drawing on our 20+ years of editorial design experience, we were able to meet the extremely aggressive schedule of 60 days for design of the magazine's 144-page inaugural issue from cover to cover. The results received praise from our clients and the judges themselves. "Measure was incredible to work with, overdelivering to make MasterChef magazine incredible. It was an extremely fast timeline, yet Measure continued to think outside of the box and find solutions to every issue that arose," said Chad Bennett, Head of Brand and Business Development, Reville/Shine America.

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Photo Art Direction

Behind the scenes

We worked with local photographers as well as remotely with photographers at Taste of Home to Art Direct food photography for the cover and several feature stories in the magazine featuring winning dishes from contestants, how-tos and Gordon Ramsay's Fresh Berry Tartlet.

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