A sweeping change to amplify Dasera's brand and web presence in tandem with Yellowstone, their first major platform release

Client

Dasera

Services

Web Design

Development

Identity Design

Animation

Illustration

PROJECT OVERVIEW

Building a strong foundation

As Dasera, a cloud data-in-use security SaaS start-up in San Francisco, began to build traction in the industry with a growing customer base and partnerships, they recognized the need to raise the bar with their branding to continue to grow and attract more funding. Measure created a new identity for Dasera as well as a feature-filled enterprise level website, rolled out with their first major product update, Yellowstone.

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ANIMATION & ILLUSTRATION

Creating a unique position

Measure created a custom collection of illustrations and animations to highlight features of the platform's products. We also created a complete custom icon set for the product capabilities and risk categories as well as custom personas.

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FEATURES

Designed to engage users

Measure helped Dasera build several rich features into the site to engage potential partners and investors and drive prospects toward demo requests. Among these features is a Risk Calculator that dynamically calculates a user's data-in-use risk score and five other metrics based on a set of questions they answer, providing a potential annual cost of insider breaches to businesses.

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