An exquisite blend of reason and style to move equity forward as a company evolves

Client

Confluence

Services

Branding

Naming

Identity System

Animation

Collateral Design

Writing

Project Overview

Nothing great is accomplished in isolation

Founded in 1998, Brian Clark + Associates quickly became a regionally recognized and awarded landscape architecture, planning and urban design firm. Focused on growth, and as they were establishing offices outside of Iowa, the partners realized they needed a name and a brand that could represent the company into the future—a name that transcended the founder and spoke to the strength of the group and what they make of the firm together. Measure's approach was a strategic process consisting of interviews, audits and creative development exercises. We renamed the firm, Confluence, the place where energy, momentum and depth converge—the junction of people and their environment. Confluence brings everything together, naturally.

Confluence logo
Confluence logo reversed
Confluence orange pattern
Confluence stationery tight
Confluence stationery
Confluence business card
Confluence notepad
Confluence goodbye cover
Confluence goodbye interior
Confluence spread 01
Confluence spread 02
Confluence spread 03
Confluence blue texture
Confluence spread 04
Confluence spread 05