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This is Not a Test

Rather than showcasing completed client work in this self-promotion, we wanted to help our customers understand the value and impact of visual perception and how it can affect their business. "This is Not a Test" is an interactive booklet that asks the viewer to test their perceptions of design and provides answers on how design can influence their customers' impressions of them. At the end of the booklet is an extra credit test for the overachievers, who will receive a one-of-a-kind poster inspired by the collective answers submitted.

Collateral