Client: Type:

Schaffer’s Brand

Slowly losing a branding battle with larger national bridal chains, Schaffer's came to Measure to develop a richer and more consistent connection with their audience. As part of a holistic visual brand exercise, Measure developed a unique voice for the brand and translated it across a range of applications including an identity system, stationary, internal communications, website, e-newsletter, signage, advertising and apparel.

Branding