Bedell Guitars Brand
A new brand with an old soul. Measure collaborated with Tom Bedell to relaunch a successful guitar brand he had started in the 1960s as a teenager. The messaging and visual direction of the Bedell brand was inspired by the brand's origin and its founder's life-long passion for rock 'n' roll, using that to tell the story of how this history led to the production of some of the best and most artfully crafted guitars available today. Measure helped build that story into every consumer touchpoint, from the identity to marketing collateral, online store, packaging, the design of the guitar's headstock and even the delicate inlays on the instruments themselves.