Client: Type:

418 Liberty Brand

An office building-turn-condominium development, 418 Liberty needed branding to sway potential buyers toward urban living in a market dominated by suburban sprawl. Using vibrant colors, bold graphics and active visuals to describe the energy and convenience of living downtown, our branding inspired buyers through the identity, sales office, collateral and website. Informative graphics of unit plans and city maps were used to assist the sales team with describing the condominiums and the neighborhood features.