Measure is a midwest communication design studio inspired by the convergence of art and science and dedicated to the engineering of inventive, compelling, and relevant design solutions.
Competition is fierce in the corn herbicide industry, but we took the game to a whole new level with a suite of websites for new Selective Corn Herbicides from Bayer CropScience. The unique, weed-killing power of each herbicide is described through bold mechanical animation and a distinct visual presence that get farmers fired up.