Measure is a midwest communication design studio inspired by the convergence of art and science and dedicated to the engineering of inventive, compelling, and relevant design solutions.
Slowly losing a branding battle with larger national bridal chains, Schaffer's came to Measure to develop a richer and more consistent connection with their audience. As part of this holistic visual brand exercise, Measure addressed the following components: Identity System, Stationary, Retail Collateral, Website, E-Newsletter, Signage, Advertising and Apparel.